How Films Can Change People

The revolution of New Era in western countries have emerged until the social change
exist. From this revolution the social and cultural perspective may affect how they behave
nowadays, in addition the influence of social change and historical timeline may lead to how
the film in many countries depict what they are. In terms of Hollywood films, within two
decades Hollywood films had a drastic recession and rise due to the lack of audiences’ market
and style of genres. However, the influence of social change affected greatly on today’s
Hollywood films.

In 1960’s the expansion of new notion of women’s’ rights, black people power, and the
development of birth control had become a ‘counterculture,’ where society shift their lifestyle
into an anti-mainstream, which are sex and drugs. Since the movie recession existed during
those times, as a result Hollywood movies were made as an “engaged” filmmaking of social
protest. 1 It has shifted into low budget productions, in addition they were inspired by European
art house films, and one of them was by filming scenes in real locations. The reason why low-
budget films were a trend is because the interest of movie theaters were recessing, until they
showcased the same movie for about 6-12 months. According to the movie producers, the only
way that Hollywood movies can emerge is to show sexual contents, promiscuity and suburban
adultery.

This change lead Hollywood films regain the thrown by changing the film marketing. The
producers created categories for film ratings, created studios for successful films, and as a way
to balance the supply and demand regarding film budgets, for big-budget films they showcased
it every high season. One of the most memorable films were The Godfather (1972), Jaws (1975)
and Star Wars (1976). After that, Hollywood expanded into establishment of talent agencies,
low budget films, and new genres; such as sexploitation, horror, action and martial arts films.
I think that from these changes, the help of their commercial purpose turned Hollywood
films into the most powerful film production in the world. They’re techniques of film marketing
greatly targeted to the audience very well, that they actually gain the dignity back in return.
Due to this change, the expansion of Hollywood films can easily ‘doctrine’ almost the entire
world, including other continents such as Asia. From their perseverance of gaining the
reputation of Hollywood, the inspiration of social change can refer to what they will think about
the next filmmaking style.